Nio debuts firefly EV with battery swapping technology

On NIO day 2024, Chinese EV manufacturer Nio, launched the firefly brand with battery swapping technology. It has a preorder price of 148,000 RMB and can be reserved on the firefly app. It will launch in China in April 2025.

Firefly debuts as a testament to Nio’s decades long expertise in design, safety and energy efficiency. The NIO firefly will be up against competitors of BYD and Xpeng. Their core philosophy “Freedom to glow” emphasizes delivering vehicles that are intelligent, user-friendly, and roomy. The brand’s DNA is built on three key attributes: “vivid, thoughtful and solid.” Their logo takes inspiration from actual fireflies, symbolizing energy and unrestricted movement. The brand aims to stand out through distinctive design that creates a memorable presence on the streets.